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Associate Business Development Manager After Sales & Software

£30,000 - £35,000 + 30% bonus

Job Description

The Company: With its products and solutions primarily for ophthalmology, my client helps drive progress in medicine and assists doctors all over the world in enhancing their patients' quality of life.  my client has multiple divisions in their company and this role is part of their Microscopy division. 

The role: This is an entry-level business development role for a motivated and curious individual with a strong desire to succeed and progress in their career. The candidate must be willing to learn quickly in and ‘on the job’. The ability to form strong relationships and communicate effectively within the RMS team is essential. The individual must be personable and capable of customer facing interactions by phone, email, video call, and in person.  Working under pressure is required as this is a role with specific and measurable performance goals. 

Why Should You Apply?

  • Niche market therapy area
  • Great benefits
  • Excellent career development

Basic salary: £30,000 - £35,000

Bonus: up to 30% 

Area Working: Based from Cambourne (Cambs) office but speaking to customers nationally.

Products: Microscopy Hardware & Software (Ophthalmic microscopes/Light Microscopes/Laser Scanning Microscopes for ENT, Neuro & Spinal Surgery) & Imaging Systems

Your experience:

You should have at c2 years sales experience with software and hardware sales (any experience in the microscopy and imaging technology sector with upgrades/accessories/software would be an advantage but is by no means essential).

You should have knowledge of commercial sales process basics (Lead Generation, Funnel, Negotiation). Basic business development.

The role:

  • Direct communication with customers by phone, email, web conference, or in person in order to respond to a lead or establish a need to create a sales opportunity.
  • Supporting role in situational analysis using established methodologies (e.g. SOSTAC, 4P, Ansoff) completed at least on an annual basis but no more than once per quarter.
  • Supporting role in generation and ownership of the MTP strategic objectives for the given sector of responsibility (e.g. Aftersales/Software).
  • Funnel analysis, oversight, and reporting for the given market sector of responsibility.
  • Direct communication with SBU Marketing team including sector head and regional marketing manager.
  • Attendance to a monthly 1-2-1 with a Matrix Manager for development and coaching or performance management to rotate every month.

Business development managers are concerned with improving and growing a business, by establishing and developing relationships with customers, suppliers, and other partners.  As a business development manager, you'll identify new business opportunities to generate revenue, improve profitability and help the business grow.

Your work can involve careful strategic planning and positioning in the appropriate markets, or enhancing the operation of the business, position, or reputation in some way.  Your work will often reach across all areas of the business.  You will work closely with the Heads of Service and PASS to support creation of a vision and strategy for Software, Hardware, and Contract Aftersales.  You will be responsible for operating this strategy in the form of sales activities such as funnel growth and sales process.

Shaping Markets: The BDM must take a mid-term view of the market position.  In practice this means being concerned with everything that is going to happen or should happen on a time horizon of one to three years from any given point in the fiscal year.  On that basis the BDM is the creator of the strategic vision and objectives needed for the mid-term planning horizons.  The BDM should; monitor the external and internal operating situation, formulate objectives that enable the company to respond to the situation, create strategies to meet these objectives.

Building Networks: The BDM must work in a multi-disciplinary capacity across the organisation and the customer target markets.  The BDM must find ways to avoid siloed beliefs or behaviours.  Project teams, KOL focus groups, customer stakeholder groups, virtual teams, international teams, and peer group BDM teams are all within the collaborative scope of the BDM role.  Communication is the primary responsibility of the BDM within their networks.

Creating Impact: It is the role of the BDM to ensure that strategies they own are operationalised via the networks that they lead in.  Operationalising strategy must be completed in line with company governance, compliance, and cultural direction.  Impact of the BDM role is assessed in terms of the rate of profitable business growth achieved in a given fiscal year period. Impact may also be measured using market share data, customer loyalty, funnel growth, or any other KPI that passes the ‘SMART’ definition.