National Sales Manager

Liv Riley-Joyce
Perm
National
North East, North Thames, North West/North Wales, Scotland, South Thames, South West/South Wales, Trent, West Midlands, Yorkshire
Sales Management
Healthcare
3582193

Location: National (offices in Gloucestershire and Basingstoke)

Product: Medical Imaging Equipment

Who you’ll be working for:

Our client, a leading medical imaging equipment supplier, serves hospitals and diagnostic centres throughout the UK and Ireland and has been providing innovative medical imaging technology since 1967, supported by a team of highly trained engineers and clinical applications specialists. They are part of a wider healthcare group.

They are a values-based organisation that recognises and rewards employees who embrace their core values of passion, innovation, transparency, and simplicity. They are respectful of others and do not accept discrimination in any form, believing that it is their differences that are essential in forming effective and creative teams, a foundation that has made them the sustainable business they are today.

The long-term success of their business is built on teamwork, integrity, and the ability of their people to take ownership of their roles. They are committed to providing an exciting, innovative environment that is respectful, fulfilling, and rewarding.

They are now looking to appoint an experienced National Sales Manager to join their team and play a key role in driving their continued growth across the UK and Ireland.

What you’ll enjoy:

  • You will be joining a strong business with good growth prospects.
  • This year has started strong, with new product launches planned in the coming months and next year.
  • The sales budget for this year is £8 million, with an expectation of reaching £10+ million by next year or the year after.
  • People-centred organisation: they care about employee well-being.

What you’ll be doing:

The National Sales Manager will lead the company’s commercial function across the UK, with responsibility for the effective performance of the Sales and wider Commercial Team. This is a highly commercial, people‑centric leadership role focused on delivering sustainable revenue growth, profit performance, and market expansion, while simultaneously developing the capability and effectiveness of each individual in the team.

The NSM will manage three territory managers, two product managers, and one clinical applications manager who oversees two applications specialists. The NSM will be the commercial leader, primarily focusing on people management and getting the best out of individuals, and will be actively leading the sales team out in the field.

The successful candidate will drive the creation and execution of commercial strategy, oversee sales operations, manage budgets, build strong supplier and customer relationships, and champion the adoption of CRM and operational systems. A core part of the role is to nurture a high‑performance culture, one centred on accountability, professional development, and continuous improvement to ensure every team member becomes the best version of themselves and achieves their full potential.

As a key member of the Senior Management Team and wider Group, the National Sales Manager will be expected to role‑model the company’s values, inspire others, and contribute to shaping the company’s long‑term success.

Here’s what you need:

Some level of management experience is required; an RSM looking to step up is acceptable, but it's not suitable for a first-time management role.

  • Preferably from a capital equipment background and understands longer sales cycles.
  • Experience managing teams using CRMs is crucial.
  • Experience working with frameworks is highly valued.
  • Excitement and "get up and go" attitude.
  • Ability to juggle and prioritise different products, especially if from a distribution background.
  • Strong commercial skills are required

Salary: £60,000 - £75,000

Bonus: £24k per annum paid quarterly

Car policy: Electric e.g Tesla or Hybrid (management level)

Benefits: 25 days holiday (goes up with service) + public holidays, 4 x life assurance sick pay, Company pension scheme, Employee pay 5% and HC21 pay 5%, Birthday leave after 5 years. Access to financial well-being advice, Employee Assistance Programme, cycle to work scheme, £1000, refer a friend recruitment scheme

Liv Riley-Joyce

Senior Recruitment Partner

0161 969 9700

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